How to Apply
About FeaturePeek
Today, frontend review processes are either inefficient or non-existent. FeaturePeek’s deployment preview platform shortens feedback loops between Engineering and Product teams, helping them meet their goals on time without the stress of scrambling at the end of a release cycle.
FeaturePeek is a venture-backed, early-stage startup. The company has recently raised $1.8 million from Y Combinator and Matrix Partners and is looking for a marketing leader with the experience to take the company to the next level.
About the role
FeaturePeek is seeking its first marketing hire. We are looking for an acquisition-driven Head of Marketing to drive growth, build community, increase demand with our core audiences. This role will be setting the foundation for a scaled marketing operation; a true opportunity to lead and drive real impact for an exciting young business. While this is a full-stack role, anyone focused on performance and efficient spend will be a great candidate.
FeaturePeek markets their products to frontend engineers, designers and product managers. The Head of Marketing at FeaturePeek will comfortably move across many marketing disciplines including growth marketing, demand generation, funnel optimization, tech stack management, marketing operations, category creation and development, content creation and competitive intelligence to drive qualified prospects to the platform.
What you’ll do
Define Goals & Strategy | You’ll define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention for our customers.
Forecast Marketing Impact | You’ll manage the revenue forecast and delivery for your channels, identifying opportunities to drive and scale profitable new customer acquisition.
Scale the Marketing Function | You’ll work with the founders to select a creative agency partner to execute against your marketing strategy, as well as managing their work quality and schedule.
Funnel optimization | You’ll outline and optimize the marketing and sales funnel. Work with engineering and sales to suggest modifications and improvements to increase conversion.
Developer Community Marketing | You’ll increase FeaturePeek’s credibility within the development community through authentic content and partnerships to drive awareness and acquisition with FE developers, project managers, and web designers. Build advocates and relationships, make the developer community better through information sharing, access to our product, and educational content.
Growth/Performance Marketing | You’ll use paid and owned channels to drive engagement and adoption. Leverage growth loops and established marketing techniques to encourage organic acquisition, and develop ideas and concepts to unlock new acquisition channels and methods.
Channel Management | You’ll maintain consistent, high-quality messaging and creative assets across all owned channels including web, email, LinkedIn, Paid, sponsored content, our blog, and other channels.
Go-to-Market Strategy | You’ll determine why users buy and develop strategies to increase comprehension of our offering. Take new products and features to market.
Budget management | You’ll manage the marketing budget to company goals, including in-house and contractor spend.
What we look for
Acquisition driven – demonstrated experience engaging prospects and moving them through an online marketing funnel to a free trial and acquisition
Demonstrated experience executing a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to cost-effectively acquire new customers
An excellent communicator
Strong operating skills across both the details and the strategy
Experienced with community and growth marketing tactics and building referrals
Experience with onsite conversion optimization
Experience with community marketing
Experience with engineering focused digital demand generation techniques
Education and Experience
Undergrad degree with an emphasis in marketing, communications, or advertising.
1-3 years startup experience, including experience developing and executing marketing plans. Sophisticated knowledge of the latest trends in digital communications and social media.
1-3 years experience in:
Running performance marketing campaigns across paid channels and reporting on those results, inclusive of calculating a CAC and optimizing those costs.
Community, social, or influencer marketing
Digital demand generation
Marketing to developers or B2B marketing
Bonus
Experience working with engineers, designers and/or product leaders
Experience developing, designing or working with engineers on web products
Benefits
Competitive salary & equity
Medical / dental / vision insurance
401(k)
Flexible vacation and company paid holidays
FeaturePeek is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, genetics or any other legally protected basis.